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“TV speaker with gamma wave modulation technology “kikippa”” Shofukutei Tsurube and Taro Suruga have been appointed as brand ambassadors – Delivering “compassion” from the generation of children to the generation of parents and families –

JAPANESE ENGLISH
“TV speaker with gamma wave modulation technology “kikippa”” Shofukutei Tsurube and Taro Suruga have been appointed as brand ambassadors – Delivering “compassion” from the generation of children to the generation of parents and families –

Pixie Dust Technologies Inc. (Head office: Chuo-ku, Tokyo; President: Yoichi Ochiai, Taiichiro Murakami, hereinafter "PxDT"), which is engaged in R&D and commercialization in the field of diversity and healthcare, and Shionogi Healthcare Co., Ltd. (Head office: Osaka, Osaka; President: Satoru Yoshimoto, hereinafter "Shionogi Healthcare"), which contributes to society through the provision of health value, have appointed "Shofukutei Tsurube-san, Taro SurugaTaro Suruga-san", actual father and son, as the first brand ambassador for the TV speaker "kikippa".
This is the first time in about 10 years that they have been appointed as brand ambassadors, and we will continue to share the charms of life and brand information about "kikippa".

Since its launch in April 2023, "kikippa" has often been bought as a gift for families from the children's generation to the parents' generation, and we believe that it also plays a role in connecting the "compassion" of families and parents and children that cannot be conveyed in words. Together with Shofukutei Tsurube and Taro SurugaTaro Suruga, we will continue to make proposals contributing to a healthy lifestyle for the elderly and their families through "kikippa".

"Comments from the father and son who have become ambassadors for "kikippa""

[Shofukutei Tsurube]
Thank you for choosing me as an ambassador for "kikippa".
Because I heard that this product would convey the compassion of parents and children, I participated with Taro (son). It's almost Father's Day, and I think caring for each other will enrich your heart for which, I hope this chance will be an opportunity.

[Taro Suruga]
I heard that "kikippa" is a product that tackles against social issues, and I learned the importance of gamma waves. I am surprised to be able to experience "gamma wave sound" so easily. We would like to bring the charm of "kikippa" to everyone so that many people can enjoy the entertainment that is being broadcast as a rakugo storyteller "Shofukutei Tsurube" and actor "Taro Suruga" with this speaker.

Ambassador profile of "kikippa"

【Shofukutei Tsurube]
Born on December 23, 1951.
He became a disciple of Shofukutei Shokaku VI in 1972.
In the same year, he was registered as a member of Kamigata Rakugo Kai. After working in Kansai, he moved to Tokyo and was active in many variety shows.

[Taro Suruga]
Born on June 5, 1978 in Hyogo Prefecture.
He gained attention with the NHK TV series "Carnation" (11-12), and his first starring film "Yumeji - Tobashiri of Love" (16) made him won the award of Outstanding Lead Actor in "Japan Film Festival L.A. 2015"..

About "kikippa"

"kikippa" is a speaker that processes and outputs "gamma wave sound" using a 40 Hz modulation using a unique algorithm for audio such as television.
The latest features are automatically updated with the built-in communication function. The "Clear Voice" feature will be added in May 2024. Generally, it is said that hearing loss due to aging makes it difficult to hear particularly high-pitched sounds. The "Clear Voice" function amplifies the treble range and suppresses the bass range, which is difficult to contribute to speech intelligibility, aiming for clear sound. In addition, it has a "mimamori function" that allows you to see the status of use from a smartphone or personal computer even from a distance.
"It is easy to install and set up, and anyone can easily operate it. Simply connect to the earphone jack and turn on the gamma wave sound button, and you can immediately hear the natural 40Hz modulation sound * "gamma wave sound"."
* "40 Hz modulation sound" refers to a sound processed by amplitude modulation using a periodic function such as a 40 Hz sinusoidal wave.

"Let's gift "happy family time" for every day gratitude! Kikippa gift campaign is now being held"

Campaign period: June 11 (Tue) - June 25 (Tue), 2024
URL: https://www.shop.shionogi-hc.co.jp/lp/kikippa01/campaign/k2024.html

Contact for inquiries regarding this matter

"kikippa" PR office
kikippa_pr@sec.dentsuprc.co.jp

Public Relations, Pixie Dust Technologies, Inc.
Contact: https://pixiedusttech.com/contact/

* kikippa and related logos are trademarks or registered trademarks of Pixie Dust Technologies Inc., Ltd.

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