Mitsui Fudosan Co., Ltd. (headquarters: Chuo-ku, Tokyo; President and CEO: Shun Ueda; hereinafter referred to as "Mitsui Fudosan"), Mitsui Fudosan Building Management Co., Ltd. (headquarters: Chuo-ku, Tokyo; President and CEO: Hiroshi Murakami; hereinafter referred to as "Mitsui Fudosan Building Management"), and university-based technology company Pixie Dust Technologies Inc. (headquarters: Chuo-ku, Tokyo; Representative Directors: Yoichi Ochiai and Taiichiro Murakami; hereinafter referred to as "PxDT") are pleased to announce that on April 1, 2024, the "VUEVO Transparent Subtitle Display" has been permanently installed for the first time at the information desk on the first floor of Nihonbashi Mitsui Tower.
From April 2024, the Act on the Elimination of Discrimination against Persons with Disabilities will make it mandatory to "provide reasonable accommodation," requiring employers to take proactive measures. In addition, with the recovery of inbound demand, multilingual support is becoming even more necessary.
With the aim of promoting D&I and realizing an inclusive society, the installation of this sign is an attempt to create a "town people want to visit" where everyone can feel safe and comfortable, regardless of whether they have a disability or speak a different language.
By introducing the "VUEVO Transparent Subtitle Display," which utilizes PxDT's automatic speech recognition and translation technologies to display subtitles in real time, it will be possible for information staff to communicate smoothly with the hearing impaired and foreign language speakers. So far, demonstration experiments using the "VUEVO Subtitle Transparent Display" have been conducted twice at Nihonbashi Mitsui Tower in December 2022 and June 2023 and not only people with hearing impairments but also foreigners visiting Japan being pleased to be able to converse in their native language. The company plans to install the technology in Tokyo Midtown Yaesu and Nihonbashi Muromachi Mitsui Tower in the near future, and will continue to install the technology in other facilities in the future. The company will verify the social acceptability and effectiveness of this technology, and will actively consider further use of the technology in facility operations in the future.

About VUEVO Transparent Subtitle Display

The "VUEVO Subtitle Transparent Display" combines the technology cultivated through PxDT's "VUEVO" service, which uses wireless microphones and a dedicated application developed in-house, with multilingual translation functionality and a transparent display, allowing subtitles for conversations to be displayed in real time on both sides of the transparent display. Subtitles are displayed on both sides of the transparent display, facilitating face-to-face communication.
It supports real-time subtitles and multilingual translation in approximately 100 languages, and can be operated seamlessly from a dedicated application in both situations, whether you are talking to the hearing impaired or hard of hearing, or in a foreign language. With the "VUEVO Transparent Subtitle Display," PxDT aims to create a world without communication barriers due to disabilities or language differences.

About VUEVO

"VUEVO" is a service that connects people who are hearing impaired or hard of hearing with hearing people using a proprietary wireless microphone and dedicated application.
https://vuevo.net/

*The "VUEVO Transparent Subtitle Display" is an application of the research results on subtitle display conducted by the Digital Nature Group at the University of Tsukuba* (representative: Associate Professor Yoichi Ochiai).
Technical details: https://digitalnature.slis.tsukuba.ac.jp/2021/02/see-through-captions/

*PxDT and the University of Tsukuba entered into a special joint research agreement in December 2017 and established the "Digital Nature Promotion Strategic Research Base" (commonly known as the Digital Nature Group powered by Pixie Dust Technologies) within the University of Tsukuba, working toward joint research and the continuous social implementation of research results.

Installation Overview

(1) Location: Information desk, 1st floor, Nihonbashi Mitsui Tower
Installation date: April 1, 2024
(2) Location: Nihonbashi Muromachi Mitsui Tower 1st floor office entrance reception
Installation date: April 19, 2024 (planned)
(3) Location: Information counter on the 1st floor of Tokyo Midtown Yaesu
Installation date: April 26, 2024 (planned)

About Mitsui Fudosan Co., Ltd.

Company name: Mitsui Fudosan Co., Ltd.
President and CEO: Shun Ueda
Address: 2-1-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo
Founded: July 15, 1941
URL: https://www.mitsuifudosan.co.jp/

·Business summary
Mitsui Fudosan is a comprehensive developer that takes on the challenge of solving social issues through urban development and creates new value. Based on the philosophy of the "& Mark" - "To create new value through coexistence, coexistence and co-creation, and to continue challenging ourselves to achieve this", we see "creation of social value" and "creation of economic value" as two wheels of a cart. We believe that creating social value leads to creating economic value, and that this economic value will lead to the creation of even greater social value. In addition, when formulating the new Group Management Philosophy in April 2024, six issues were identified as "GROUP MATERIALITY (priority issues)": "1. Contribution to industrial competitiveness," "2. Coexistence with the environment," "3. Health and vitality," "4. Safety and security," "5. Diversity and inclusion," and "6. Compliance and governance." We will address these material issues through our core business and contribute to sustainability.

【reference】
・"Formulation of Group Long-Term Management Policy" https://www.mitsuifudosan.co.jp/corporate/innovation2030/
・"Group Materiality" https://www.mitsuifudosan.co.jp/esg_csr/approach/materiality

About Mitsui Fudosan Building Management Co., Ltd.

Company name: Mitsui Fudosan Building Management Co., Ltd.
President and CEO: Hiroshi Murakami
Address: 2-1-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo
Founded: August 4, 1982
URL: https://www.mfbm.co.jp/

·Business summary
Mitsui Fudosan Building Management Co., Ltd. is the core company of the Mitsui Fudosan Group's office building business, and provides various added value to tenant companies, local communities, and society, mainly through building property management. As the social and economic environment changes, work styles will become more diverse, and the office will no longer simply be a place to work, but a place where creative and innovative value can be generated. As an "Only One Company" that creates new ways of thinking about "offices" and "work styles," we are determined to take on the challenge of "changing the business scene of tomorrow" and continue to evolve further.

[About SDGs]

The SDGs (Sustainable Development Goals) are international goals for 2030 adopted at the United Nations Summit in 2015. There are 17 goals and 169 targets, which require collaboration among various stakeholders to achieve them.
*The initiatives outlined in this release contribute to four of the SDGs (Sustainable Development Goals).

Inquiries regarding this matter

・Pixie Dust Technologies Inc. Public Relations Contact: https://pixiedusttech.com/contact
・Mitsui Fudosan Co., Ltd. Public Relations Department TEL: 03-3246-3155

* VUEVO and related logos are trademarks or registered trademarks of Pixie Dust Technologies, Inc.
- The company names, logos, system names, product names, brand names, etc. listed are the trade names, registered trademarks, or trademarks of the respective companies.